Archives for February 2015

Repositioning and Reactivation

I’ve written many, many articles on marketing and even a marketing book for the Notes Industry and to tell you the truth, not much has changed in the last couple of years. Results are achieved through testing and retesting different marketing methods until one works for you. What works for one person doesn’t always work exactly the same for another person.  Maybe you heard that one person has been having good results from direct mail, it doesn’t mean it will work for you. Or another person has been getting deals by using the internet; it doesn’t mean it will work for you.  There are no tricks or secrets or easy ways to get results quickly.

Let’s define marketing as finding the most amounts of prospects in the least amount of time for the least amount of money. Your marketing needs to be efficient, targeted and manageable.  Your marketing plan needs to be in writing and you need to have three to five marketing methods working for you all times. In addition, your marketing needs time to work, nothing is instantaneous, you need to be able to sustain yourself while your marketing develops.

After a couple of months of trying a thing or two you may have to tweak something to make it work better or just to keep it working.  It may take six month to a year or more of testing one particular marketing method until you get the results that you want. OR to find out that the marketing method that you were trying doesn’t work for you and you need to focus your efforts on some different marketing methods. Once you achieve the results you were looking for it won’t last forever. You will need to constantly change things up to keep a steady deal flow coming in.

Once you find 3-5 marketing methods that work for your business you then need to keep on top of them by changing a thing or two from time to time, reposition your stance or reactivate an old tried and true method.  I was recently reading a marketing book (yes, after 20+ years I’m still trying to do it better) and I came across John Romero’s 7 Rules for Repositioning and Reactivation. Since I believe these same rules apply to  every business, here they are: Read More